![]() The $92 billion Seattle-based company is striving to become a leader in the red-hot generative AI market as artificial intelligence has taken over the tech industry in 2023.Īt re:Invent 2023 in Las Vegas this week, AWS launched a slew of new GenAI products to turbocharge its AI market position, including a new cybersecurity offer for its flagship GenAI platform, Amazon Bedrock, as well as a new processor chip, Graviton4, to enable AI-powered workloads and applications. ![]() “And it’s going to reinvent every application that we interact with at work and at home.” “Generative AI is the next step in artificial intelligence,” said AWS CEO Adam Selipsky during his keynote this week at AWS re:Invent 2023. AWS’ innovation engine is on fire at re:Invent 2023 with the cloud giant launching several blockbuster new products including a thin-client hardware device and a new generative AI-powered assistant, Amazon Q, specifically designed for businesses.
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